Connected CRM Implementing a Data - Driven, Customer - Centric Business Strategy

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Connected CRM Implementing a DatDriven, CustomeCentric Business Strategy | 2.78 MB

Title: Connected CRM Implementing a DatDriven, CustomeCentric Business Strategy
Author: Williams, David S.;
Category: Sales & Selling, Management, Consumer Behaviour
Language: English | 258 Pages | ISBN: 9781953349651

Description:

AI for Marketing and Product Innovation offers creatives and marketing professionals a non-tech guide to artificial intelligence (AI) and machine learning (ML)-twin technologies that stand poised to revolutionize the way we sell. The future is here, and we are in the thick of it; AI and ML are already in our lives every day, whether we know it or not. The technology continues to evolve and grow, but the capabilities that make these tools world-changing for marketers are already here-whether we use them or not. This book helps you lean into the curve and take advantage of AI's unparalleled and rapidly expanding power.

More than a simple primer on the technology, this book goes beyond the "what" to show you the "how": How do we use AI and ML in ways that speak to the human spirit? How to we translate cold technological innovation into creative tools that forge deep human connections...

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