150 Years Continental The Skill of Transformation

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150 Years Continental The Skill of Transformation | 146.47 MB

Title: 150 Years Continental The Skill of Transformation
Author: Paul Erker, Nils Fehlhaber
Category: Social Science, Labor, Economic History, Labour & Industrial Relations, History, Business & Finance
Language: English | 368 str. Pages | ISBN: 3110736950


Description:
Success and crises, phases of transformation, the employees, and the products: in nine thoroughly researched essays, the book examines the main topics of the company's history. The "Continental" brand is a focal point, as is the international expansion. It is an entertaining and informative journey through the history of this Hanover-based company with its rich tradition as it embarks into the future of mobility.