Digital Loyalty Leveraging Digital Touchpoints, Big Data, and AI To Boost Shopper Trust

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Digital Loyalty Leveraging Digital Touchpoints, Big Data, and AI To Boost Shopper Trust | 2.25 MB

Title: Digital Loyalty Leveraging Digital Touchpoints, Big Data, and AI To Boost Shopper Trust
Author: Sandro Castaldo
Category: Research
Language: English | 190 Pages | ISBN: 9791281627840

Description:
In the midst of a digital revolution that is redrawing the boundaries between consumers and businesses, loyalty is emerging as an increasingly complex strategic challenge. This volume explores the new frontiers of customer loyalty, where technology, data, and human relationships intertwine within a constantly evolving ecosystem. Combining academic rigor and managerial practicality, the book shows how loyalty programs are transforming from simple promotional tools into dynamic engagement platforms. From digital touchpoints to omnichannel strategies, from artificial intelligence to gamification, each chapter recounts the emergence of a new paradigm in which the customer is no longer a passive recipient but an active protagonist. Drawing on research conducted by SDA Bocconi' s Loyalty Promotion Monitor, the volume sheds light on the strategies adopted by leading retail players, highlighting how digital innovation is redefining the boundaries between physical and virtual experiences....

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