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Become a Marketing Negotiator Strategic Expertise in the Boardroom and AI - Driven World | 1.51 MB

Title: Become a Marketing Negotiator Strategic Expertise in the Boardroom and AI - Driven World
Author: Eliane Karsaklian
Language: English | 178 Pages | ISBN: 978-1606497630

Description:
Developing marketers' ability to negotiate in their jobs to consolidate their instrumental role in companies' success is long overdue.
The marketers' journey is filled with internal and external negotiations. Internally, they should protect their well-designed marketing strategies from the objections and cut-offs imposed by the company's board. Externally, they deal with multiple suppliers who, unlike them, have been trained in sales and negotiations. As if these hurdles were not enough, they are now competing with AI to which they are losing their jobs.
Become a Marketing Negotiator teaches marketers how to negotiate by bridging theory, research and first-hand field experience and introduces several tools to be used by marketers to argue, counter-argue and build confidence when they should submit their strategies to their company's board approval. Without competently negotiating, marketers often leave the meeting with a fragmented marketing strategy...

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