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Guardrails How to embrace AI in your business without damaging your brand | 819.28 KB
Title: Guardrails How to embrace AI in your business without damaging your brand
Author: Craig McDonogh
Category: Leadership, General Computing, Business & Finance, Business Ethics, Artificial Intelligence
Language: English | 260 str. Pages | ISBN: 9781805760399
Description:
Neither hope nor denial are strategies for managing AI risk.
AI adoption is accelerating faster than any previous technological shift. The opportunities for creating competitive advantage are huge - but so are the risks of new, faster routes to reputational damage.
GuardrAIls bridges the gap between innovation and reputation management by providing actionable, non-negotiable guardrails for ethical AI together with a framework for managing the Seven Pillars of AI Reputational Risk. With incisive case studies from companies such as Air Canada, Coca-Cola and Google Photos, together with concrete decision frameworks, crisis playbooks and a pragmatic 90-day action plan, it enables leaders to adopt AI aggressively but responsibly, and turn potential crises into competitive advantage.
Discover how to put in place effective AI governance, not as a technical or legal exercise but as a critical marketing and brand-protection discipline, so that...
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