This Is Why You Love LEGO

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This Is Why You Love LEGO | 898.89 KB

Title: This Is Why You Love LEGO
Author: Jess Uhre Rahbek
Category: Toys, Criticism, Popular Culture
Language: English  | ISBN: 9780262055529

Description:

A fascinating, free-wheeling exploration of LEGO and what makes it such an endlessly fun toy.

The perfect gift book for your favorite LEGO fan, from an expert in play design who spent years conducting research inside the company.
This Is Why You Love LEGO is a rare insider's exploration of why LEGO is the world's most beloved toy. Grounded in three years of embedded research within the LEGO House design team, Jess Rahbek blends insightful analysis with accessible storytelling in this concise, but mighty deep dive.
Rahbek narrates the book via the creative journey of a young LEGO builder, Theodor, who is making a "space pirate ship." Through Theodor, the book looks at the full range of LEGO play, from following specific instruction manuals to improvising from only a vague-or no-idea of what one wants to create (what he calls "drifting and shifting"). Along the way, the author also discusses the toy's Danish...

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