Shop Different How Retail Revealed Apple's Genius

[BeMyLove]

Shop Different How Retail Revealed Apple's Genius | 1.27 MB

Title: Shop Different How Retail Revealed Apple's Genius
Author: Ron Johnson
Category: Retailing, Corporate History, Leadership, Sales & Selling, Biography & Memoir, Business, Management, Business & Finance, Distribution
Language: English | 121 str. Pages | ISBN: 9780008766412

Description:
The store you know. The story you don't.
When Steve Jobs hired Ron Johnson to create the Apple Store in 2000, con�ventional wisdom said that the inter�net would put stores out of business. By the time he left Apple in 2011, Johnson and his team had created the most respected and profitable retail stores in the world. And even then, skeptics were still predicting the death of physical retail.
In Shop Different, Johnson reveals how it happened: how he earned Jobs's trust, how they developed a vision for a store that would win not by selling but by serving, and how he convinced Jobs that the store's service philosophy should be rooted in some�thing as intangible as love. Johnson then gives readers a new look at Apple's ascent to the most valuable company in the world; offers an inspiring vision for a future in which retailers win on connection, service, and experience; and shares an honest look at what leads to success-and what can...

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