Petty R From Marking Products to Marketing Brands A Legal Perspective 2024

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Petty R  From Marking Products to Marketing Brands  A Legal Perspective   2024 | 7.46 MB

Title: From Marking Products to Marketing Brands : A Legal Perspective on the History of Brand Marketing
Author: Ross D. Petty

Description:
Czy znasz jakieś marki, które zaistniały na rynku nagle i niespodziewanie, bez kosztownej reklamy masoweja Oto trzy przykłady: Dr Martens, Blair Witch Project i eBay...

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