MP4 | Video: h264, 1280×720 | Audio: AAC, 48 KHz, 2 Ch
Genre: eLearning | Language: English | Duration: 8 lectures (44 mins) | Size: 636 MB

So you recently started working in a Software company and now you’re hearing all these terms Churn rate, MRR, LTV, CAC, ARPU and now you are researching the internet trying figure out what the acronyms stand for.

What you’ll learn

Learn the 10 most important SaaS metrics: MRR, ARR, Churn, CAC, ARPU, CLV, LTV, CAC, CPC, CPA

Talk confident about these Key Performance Indicators (KPIs)

Highlight these metrics in your next department report and impress your manager

Course comes with a able KPI Calculator in Google Sheet/Excel form – no need to take notes


Absolutely no experience is required

We will start from the basics and gradually build up your knowledge

Basic knowledge of Google Sheets or Excel will be helpful

Only simple math


Or you actually work at your Software company for a while, but you don’t feel confident talking about these Key Performance Indicators (short KPIs), because you don’t fully understand how they are put together or how to report on them correctly.

I know how you feel, because that’s exactly where I was 5 years ago when I first started working for a SaaS company. Today, I get to manage a Sales Strategy Team and create weekly reports and boards slides, on these very same metrics.

For that reason I decided to condense everything that I’ve learned about SaaS metrics into an online course, where I explain to you the top 10 SaaS metrics everyone should know about.

I will also share my KPI calculator for free. This allows you to instantly calculate each and every metric you will learn here. No need to take notes!

The course includes:

Top 10 SaaS metrics everyone must know: MRR, ARR, Churn, CAC, ARPU, CLV, LTV, CAC, CPC, CPA

A KPI Calculator (Google Sheet/Excel) that includes all discussed metrics – no need to take notes

Beautiful graphs that you can use for your next presentation

This course comes with a 30 day money back guarantee.

Who this course is for:

People who just started to work in a SaaS Software Company

People who work in a SaaS company for a while, but don’t feel confident talking about these KPIs

People who want to bring their reporting on these KPIs to the next level





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