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This Open Access book explores how e-commerce creates new opportunities for farmers and rural entrepreneurs while also revealing the structural barriers that limit inclusive digital participation. Drawing on empirical studies from countries such as the People's Rlic of China, India, Indonesia, and Viet Nam, the chapters included in this book examine how e-commerce influences household income, market access, agricultural production, and rural development outcomes. The book also investigates the key drivers and constraints of rural e-commerce adoption, including digital infrastructure, education, digital literacy, gender dynamics, institutional support, and policy frameworks. Using nationally representative household surveys, cross-country datasets, and advanced econometric methods, the chapters demonstrate that a complex interplay of technological, socio-economic, and institutional factors shapes digital transformation in rural areas. By integrating insights from agricultural economics, development studies, and digital economy research, this book deepens our understanding of how digital innovation can promote inclusive rural transformation and offers policy guidance for harnessing e-commerce to support sustainable agricultural and rural development in Asia.